The Super Bowl Halftime Show Costs A Lot More Money Than You Think

Some of the biggest names in music have made their way onto the field at halftime: U2 (2002), Janet Jackson and Justin Timberlake in the now-infamous defrocking incident (2004), Paul McCartney (2005), The Rolling Stones (2006), Prince and his amazing rendition of "Purple Rain" in an actual downpour (2007), Beyonce(2013), Bruno Mars (2014), Lady Gaga's

Some of the biggest names in music have made their way onto the field at halftime: U2 (2002), Janet Jackson and Justin Timberlake in the now-infamous defrocking incident (2004), Paul McCartney (2005), The Rolling Stones (2006), Prince and his amazing rendition of "Purple Rain" in an actual downpour (2007), Beyonce (2013), Bruno Mars (2014), Lady Gaga's non-lip-synced knockout extravaganza (2017), and most recently the Latina duo of Jennifer Lopez and Shakira (2020). Performances have gotten more and more elaborate, technical, highly choreographed, and sometimes involve thousands of performers.

Halftime-show hype draw viewers to the Super Bowl every year. As CBS Sports states, about 100 million people tuned into 2019's Super Bowl (which admittedly featured a less-than-stellar, cringy "shirtless Adam Levine" performance). Worldwide, Statista states that the game drew about 50-65 million more, which is underwhelming in comparison to the World Cup (over 1 billion tune in every year), but still makes the NFL the prime money-making sports league in the U.S. It earns $14 billion a year, as Refinery29 reports, and a single, 30-second ad, such as these 2021 ads on Delish from Budweiser, Doritos, Hellman's, Chipotle, etc., cost a stunning $5.6 million dollars each. Bleacher Report states that the total ad revenue per Super Bowl is now valued at over $400 million.

Basically, this means that the Super Bowl is one of the most reliably massive advertising platforms in the country. This makes the halftime show worth its obscene production cost.

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